Getting Web Traffic
Getting Web Traffic to your Science Fiction Website Without Search Engines – A beginners guide.
Here is the scenario: you are a SF/F author, poet, artist or whatever, you have gotten some web space and spent a few nights after work or school and a weekend building your first website, published it to the web and now you want to know how to get some traffic to it. Most traffic comes from search engines, but optimizing for search engines is a tricky process and takes some study and practice. There are other means of getting traffic to your website without search engines. The quantity might not be huge but it is well worth the effort because these are good ways for fans within your subject to find you.
Who this is for:
This guide is intended for content type websites within the science fiction, fantasy, horror and RPG genres. It is intended for beginners to whom the process of gaining web traffic might not be obvious. It might be of some use for hobby type commercial sites, but that is your call.
In the real world, traffic is always highest at a crossroads and this is where towns and cities develop. The same holds true online, that is you want to position your website on as many virtual “roads” as possible. All roads may lead to Rome but you want people passing your site on as many roads as you can. You also want a certain amount of repetition – you want people to see the name of your website (or your name if you are an author or artist) repeatedly wherever they go. If they see that name enough, they will start to remember it and eventually get curious enough to visit.
Webrings are small micro-directories usually organizing around one topic (ie. science fiction, Star Trek or William Shatner). Webrings are like little roads that visitors can surf around by clicking on the “Next” link. Webrings require that you place a snippet of HTML code, called a ring code, on one page of your website. This ring code is like a highway marker – a visible marking of the virtual ‘road’ the webring represents. Each ring is only going to provide a tiny smidgen of traffic, but 20 or 30 well run rings can provide a steady little trickle of high quality – pre qualified traffic.
Webrings are very low maintenance – you join and put up the code only once and pretty much can forget it once you are accepted into the ring by the Ring Owner.
Tip: Place the ring code on your webpage immediately after applying for the ring. Do not wait. If you have enough time to apply you need to take the time to put the code up. The faster you put the code up the quicker you can get approved.